The small seaside town features an excellent town plan, with wide parallel and perpendicular streets, squares and a seafront. The population is 4,362, and the entire town faces the sea. There lies the center of Itea, where the coastal road brings the most traffic to tavernas, cafés and hotels. The modern marina can accommodate up to 250 boats, and a short distance from Itea, visitors will find several beaches, some organized and others not.
The town is an ideal base for excursions in the region, since it is quite close to Amfissa, Delphi, and Galaxidi. The coastal road is recommended for evening strolls accompanied by good food at the restaurants in town and drinks and entertainment in the bars of Itea, which is one of the most vibrant spots in the area for evening entertainment. Right next to Itea along the coast is the village of Kirra, which has nice spots for coffee and walks, despite the urban sprawl and the difficult access to the sea.